Tuesday, December 15, 2009

Affiliate Fail Due To One Of The Four Problems

1. Failing To Prepare.

Most people fail at anything because most people would rather go FIRE-READY-AIM.

They jump the gun and FIRE, rather than invest some time to get READY and to AIM.


Yes, it feels "unproductive" to prepare and set up a system... But it's how the successful succeed.

Part of your preparation should include going beyond the affiliate model.

There are many ways to earn income without ever dealing with a customer. Use them ALL...

2. Dependency on Merchant

Not only is it easy to choose the wrong programs, it's easy to fail with the right ones. Even great companies with terrific products often don't have the time to train their affiliates...
No startup manual.
No creative new ideas in a weekly newsletter... "Here are our banners. Please put them up on your site."
No tools to help you do your job.
No wonder people fail!
Another way to free yourself from this dependancy? Go beyond the affiliate model. There are many ways to earn income without ever dealing with a customer. Use them ALL... 

3. No Site or Poor Site

People who do not know HTML (HyperText Markup Language, the code of the Web) are largely shut out. After all, most folks can't afford to hire Web site developers and graphic designers.
What about those who do know how to code a Web site? Well, almost everyone makes more than one of the following mistakes...
  • design an amateurish look and feel
  • fail to build a list of topics that will be profitable (i.e., that are in-demand, without too much competition)
  • create poor content that does not hold a visitor's attention and respect
  • build poor site structure and organization
  • produce low value gateway or doorway pages
  • host at a free Web hosting service (#1 credibility destroyer)
  • fail to master the Search Engines.
All of these kill affiliates. They never even figure out why!

4. Little or No Traffic

Now for a really big challenge... building traffic.
In the offline retail world, the old saying goes that "location, location, location" are the three most important factors for success. If you put your offline store on the right street corner, you're 90% of the way home.
Why?
Passer-by traffic. But...
When was the last time you saw someone casually stroll past a Web site? Never, right?
Why?
Because people choose to go to Web sites. They click on links or type in URLs. They make the decision. They have the power.
And most affiliates never figure out how to work with that power to attract tens of thousands of interested, motivated visitors every day.

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